AI Use Cases

AI use cases by department and workflow

Use-case lists are easy to find and mostly useless, because they omit the things that decide whether a project works: data availability, exception rates, review burden and who owns the outcome.

Updated 3 September 2026

Each page here describes one workflow, where AI realistically helps, what it takes to run it, and how to measure whether it paid off.

Workflows and departments

AI in customer service

Where AI genuinely helps in customer service — triage, drafting, knowledge retrieval and summarisation — with complexity, data requirements, risks, KPIs and ROI considerations.

AI in sales

Practical AI use cases in sales — lead qualification, follow-up, research, proposal drafting and CRM hygiene — with data requirements, risks, KPIs and ROI considerations.

AI in finance and accounting

AI use cases across finance operations — invoice processing, reconciliation, expense review, reporting and forecasting support — with controls, risks, KPIs and ROI notes.

AI in operations

AI in operations and back office: intake, scheduling support, exception handling, supplier communication and reporting, with complexity, risks, KPIs and ROI considerations.

AI document processing

How AI document processing works in practice — classification, extraction, validation and review — including accuracy expectations, data needs, risks, KPIs and ROI drivers.

AI in claims processing

AI across the claims lifecycle — intake, triage, document handling, fraud signals and status communication — with regulatory controls, risks, KPIs and ROI considerations.

AI in order-to-cash

Where AI genuinely helps across quote, order, invoice, collection and cash application — with complexity, data requirements, risks, KPIs and ROI considerations.

AI in procure-to-pay

Purchase requests, supplier invoices, matching and payment: where AI helps in procure-to-pay, what it needs, what it risks and how to measure the return.

By industry

See where AI is worth it in your business

The Merjora assessment maps your workflows, scores each opportunity and quantifies the value range before you commit budget.

Discover your AI opportunities

Editorial standard. Merjora publishes analysis, frameworks and publicly documented examples. We do not publish invented statistics, unattributed benchmarks or unverified customer stories.