Unanswered leads
Portals, web and campaigns generate more enquiries than the team can answer in time.
Automotive
In a dealership, the lead you don't answer in minutes gets answered by another dealership. Merjora responds, qualifies, books the test drive and keeps the offer alive until the decision.
Portals, web and campaigns generate more enquiries than the team can answer in time.
Interest cools between the enquiry and the test-drive proposal.
The offer is sent and follow-up depends on the salesperson's diary.
Model of interest, payment method, trade-in and purchase timing.
Proposes and confirms test drives against real dealership availability.
Collects the upfront information so the department can assess the deal.
Chases the offer on cadence and records the reason for the decision.
Enquiry
Merjora replies
Qualifies
Books test drive
Follows up
Sale
Scenarios and figures on these pages are illustrative models, not client results.
The cost per lead is already paid in marketing. The return is in not losing any of them for lack of time.
Illustrative example — Dealership
A multi-brand dealership automates response to portal leads and follow-up on open offers, cutting first-response time and increasing booked test drives.
Tell us how your team operates and we'll show you what Merjora can automate.